What are missed calls costing your business?
Every call that goes to voicemail is a job that goes to a competitor. Plug in your numbers and see the real annual cost for a plumbing, HVAC, roofing, or electrical shop. The math is yours to check.
Industry data puts unanswered calls at 27% on average, and higher for small shops in busy stretches.
50% is a conservative default for trades, where calls are high-intent.
Show the math
See how a virtual receptionist answers every one, 24/7.
Real benchmarks, not guesses.
The defaults come from published 2025 home-service data. They are typical ranges, so edit any field to match your shop. The estimate is only as good as the numbers you put in, which is exactly why we show the formula.
- →Average home-service ticket prices, 2025
- →About 27% of inbound home-service calls go unanswered
- →Up to 62% of calls to small service businesses go unanswered when busy
- →Roughly 47% of home-service calls happen after hours
- →Phone leads convert near 46% in home services
- →~56% of inbound calls are viable leads, ~63% call-to-appointment rate
The common ones.
How much do missed calls cost a home-service business?
It depends on your call volume and average job value, but the math adds up fast. A small shop missing 30% of 200 monthly calls at a $350 average job, with half of recovered calls booking, loses around $126,000 a year. Use the calculator to estimate your own number.
How is the estimate calculated?
Missed calls = monthly calls times your missed percentage. Recovered jobs = missed calls times the share that book. Lost revenue = recovered jobs times your average job value, times 12 for the year. Every input is editable and the full math is shown on screen.
Where do the default numbers come from?
Published 2025 home-service benchmarks for average ticket prices, unanswered-call rates, and after-hours call share. They are typical industry ranges, not a guarantee for any one business, so adjust them to your shop.
What can I do about missed calls?
An AI virtual receptionist answers every call, text, and chat 24/7, books the job, and syncs it to your CRM, so leads stop going to voicemail. That is what we build at ShadowDesk.
Ready to stop losing them? See how the virtual receptionist works.
See where the leaks are. Free strategy session.
30 minutes. We map where time and money slip through the cracks and show you exactly what would be possible with the right systems in place. No pitch, no pressure.