Packages · 02
Reorder Engine
Your past customers, open quotes, and dormant accounts hear from you on a schedule, about the right products, without anyone on your team having to remember.
For a manufacturer or distributor with a customer list and a CRM where nothing consistent goes out of either one.
GuaranteeLive within 21 days, or the setup is refunded.
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What is in it
Everything that runs, and who runs it.
- 01The first 30 days
Audit and setup.
- A full audit of your list: how many contacts, where they came from, how many haven't heard from you in six months, how many bought once and never came back
- An audit of every campaign you've sent and what it did
- List build, deduplication, and hygiene. Contacts pulled out of the CRM, order history, spreadsheets, and inboxes into one place
- Segmentation by product line, buying cycle, territory, and account status
- Platform setup and integrations
- 02The flows
Six to start, built around how your customers buy.
- New customer welcome, and an introduction to the rest of your product line
- Quote follow-up, so quotes stop going quiet
- Inquiry nurture for people who asked and weren't ready
- Post-order check in and cross-sell
- Reorder reminder set to their real replacement cycle
- Win-back for accounts that went dormant
- 03Monthly campaigns
Set to your buying cycle, not a content calendar.
- One to four campaigns a month
- Product launches, price changes, show announcements, seasonal and inventory pushes
- SMS where it makes sense. You pay your own messaging costs
- You approve every send before it goes out
- 04Capture and conversion
More of the right people get on the list.
- Signup forms and popups built and placed
- Landing pages for your campaigns, built and hosted
- A conversion review of the pages your emails already point at, with specific recommendations on what's costing you inquiries
- 05Intelligence and reporting
You see what is moving before your sales team does.
- Monthly reporting on opens, clicks, quotes requested, and orders
- Which products are gaining interest across your customer base
- Which accounts are going quiet before they churn
- Customer language mined from your sales calls and email replies, fed straight into the copy, so the emails sound like your customers and not like a marketing agency
- 06How you work with us
Two people. No account manager.
- Direct access to the two people doing the work
- Weekly updates
- You own every campaign, template, and automation we build
The system
How your list turns into orders
Your customers, open quotes, and old accounts go in once. After that, six email flows run on their own, and every one of them points back at a quote request. Email counts are typical and get set to how your customers buy.
Work for a manufacturer
Each one reads itself. Click any email to open the whole thing
Two people. No layers.
We are a lean, hands-on team based in Akron, Ohio. You work directly with the two people planning, writing, designing, and managing your email, with clear updates every week.
Bradley Smith
CEO
Nicholas Widmer
CTO
Asked on every first call
Which package is right for us?
If you have a show on the calendar, start with the Trade Show Engine. If you have a customer list and a CRM and nothing consistent goes out of either, start with the Reorder Engine. The free review will tell you which one pays first.
Do we need to change email platforms?
No. We work in the platform you already use, as long as it supports the data and automation the plan needs.
Who is this best for?
Manufacturers, distributors, and industrial suppliers with a permissioned list and a clear conversion event, like a quote request or a reorder.
What do you need from us?
Platform access, product and customer context, brand assets, and one person who can approve work quickly.
What are the guarantees?
The Trade Show Engine is live before your show date, or you don't pay. The Reorder Engine is live within 21 days, or the setup is refunded. Either way you keep everything we built. The clock starts when we have platform access, brand assets, and your approvals.
What is included in the free review?
A focused look at your list, your customer journey, what you are sending now, and the highest-priority email opportunity we can see.
Your list should be doing more than sitting there.
Book a free 15-minute review. We will look at the list, the customer journey, and the clearest place email could create more quotes, orders, or reorders.
No hard pitch. You will leave with one clear opportunity whether we work together or not.